The project work should be informed by the theoretical knowledge and case studies presented in the lecture programme. It is important that you address the issues of the module by engaging in a conceptual critique of integrated digital media environments and related discourse.

Working individually, you are required to set the problem and provide a solution. Projects are to be negotiated with your tutor through an initial project proposal. It is essential that the production work is informed by critical debate underway in seminars and lectures. The proposal must include illustrations, diagrams, timelines, interface layouts, etc. This proposal will contribute an important component of the overall mark, as it will set out aims and objectives against which the project will be assessed. It should be professionally presented.

Critique

To accompany your practical project you are required to submit a critique of your project (approx. 2000 words). It should contextualise (historically, culturally, practically) your production, discussing production techniques, conceptual and practical strategies, ideas and inspirations, and your work. This should not be an essay format although footnotes and bibliography etc should be included. This should be a professional presentation.

Workbook

The workbook (analogue or digital) is the currency used to negotiate with staff. You are expected to keep a personal workbook which should be brought to all tutorials and timetabled sessions. The workbook will contain the majority of your site study. Workbooks should contain: screen architectures; plans and diagrams of project; selection of images used; annotated to indicate; your decision making; timelines etc; scripts; sources/bibliography; critical analysis; etc. The workbook will be the meeting point of your practical production design and planning, and the theoretical research activity for the essay element of the module.

Assessment Mode:

• Project Proposal 20%
• Multimedia Product: 50%
• Project Presentation: 10%
• Critique: 20%

Project Proposal

You are required to submit an in depth proposal which should include diagrams, sketches, plans, Gantt chart, research sources. This proposal will form the basis of your project.

Project Presentation

Assessment of project work will be through individual presentation. You must make explicit the links between theory and practice. This will be done through illustrations using your portfolio, workbook and other presentation material. Emphasis will be placed on your ability to articulate your ideas. You will be responsible for preparing your project for presentation, this means ensuring that all files are downloaded to the presentation workstation. All projects (including critiques) should be submitted to the teacher during the presentation.

Assessment Criteria:

• Research and Investigation
• Practical Competence
• Innovationand Creativity
• Realisation
• Critical Evaluation